The time has finally come – our Kickstarter campaign is now live! After many months of prep we’re now ready to unleash Kegtron onto the world. Empty kegs: you’re on notice.
For those of you unfamiliar with Kickstarter, here’s how it works:
- A “creator” (i.e. Kegtron) starts a campaign telling you how cool their product will be. A funding goal and campaign duration are set.
- “Backers” (i.e. you) decide if the product is worthy of their hard-earned cash. If so, they support the project by making a pledge.
- If the campaign reaches the funding goal within the time limits, the campaign is a success and money changes hands. The creator is then on the hook to deliver “rewards” as promised to backers. There is much rejoicing.
- If the campaign does not reach the funding goal by the end date no money changes hands. Everyone is bummed.
That’s it! Now enough theory, isn’t it time you became a backer?
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